The Birth of Fresh Riviera Clothing

The Birth of Fresh Riviera Clothing

Growing up and living most of my life on the Great Lakes, Lake Michigan specifically, I have always had a special place in my heart for this amazing body of freshwater. Spending lazy Summer days on the beach, fishing off the pier with my Dad and brother in the predawn hours then watching the spectacular sunrise forming over the lake, long runs along the shore while living in Milwaukee and Chicago, watching a full Moon rise over Lake Michigan and so much more. All these experiences have left an imprint on my heart and shaped my thoughts and beliefs about my beloved Great Lakes.  Loving the lakes and feeling a strong stewardship for these incredible and precious freshwater resource, I always knew this was not something to take for granted.  What really helped quantify just how special the Great Lakes are was a visit to the Discovery Center in Milwaukee, viewing the Great Lakes exhibit.  Of course I had learned about the lakes in school and had to memorize some of the basic facts but seeing this stunning and thought provoking exhibit really helped put into perspective just how amazing this body of freshwater is and what a precious resource it is. Seeing all the lakes, from an ariel view in a working, live action, interactive model is just breathtaking. For me it took my passion and commitment to protecting these lakes to another level and inspired the brand Fresh Riviera Clothing. Starting in 2013 selling hoodies and tees, with Fresh Riviera designs online. Then opening a retail store in Fish Creek, Door County in 2015 offering relaxed resort/loungewear tees, hoodies...