The Fresh Riviera - Celebrating over 10,000 miles of Freshwater Coast on the Great Lakes!

Fresh Riviera Clothing

What is Fresh Riviera®? We are a sleepwear and loungewear brand, made sustainably and ethically in the USA, right here in the Great Lakes region.

Our goal is to make some of the softest, dreamiest pajamas you have ever slept in. We all know there is nothing better than something super soft against your skin, especially as you slumber away in a soft, cozy bed. And we are committed to using only natural, organic, sustainable fabrics and transparent, ethical manufacturing processes. With all the issues facing the world today, what we choose to sleep in shouldn’t be one of them! You can rest easy and have sweet dreams in Fresh Riviera jammies!

We are inspired by the Great Lakes and their beautiful, life sustaining water.  As fresh water natives our teams ambition is to weave social consciousness and sustainability into the fabric of our brand. We are more than just a sleepwear brand, we are a movement of people who care about how business is done and the impact it has on our environment and natural resources. We believe things can be done in a better way and are building our company from the ground up with consideration of how every detail impacts our environment and the lives of our customers. Is it the easiest, fastest or cheapest way to build a business? Definitely not but it’s worth the climb and is how we want to do business. We want to be able to sleep with a clear conscience at night. And we want you to be able to too.
At Fresh Riviera Clothing We call it Enclothed Cognition. Wear what makes you feel good! Inside & Out! Join us on you fav social channel and sign up to our mailing list to get on the VIP early backer launch list. Thank you for being here. Tracy

Wear What Makes You Feel Good. Inside and Out.

The Birth of Fresh Riviera Clothing

The Birth of Fresh Riviera Clothing

Growing up and living most of my life on the Great Lakes, Lake Michigan specifically, I have always had a special place in my heart for this amazing body of freshwater. Spending lazy Summer days on the beach, fishing off the pier with my Dad and brother in the predawn hours then watching the spectacular sunrise forming over the lake, long runs along the shore while living in Milwaukee and Chicago, watching a full Moon rise over Lake Michigan and so much more. All these experiences have left an imprint on my heart and shaped my thoughts and beliefs about my beloved Great Lakes.  Loving the lakes and feeling a strong stewardship for these incredible and precious freshwater resource, I always knew this was not something to take for granted.  What really helped quantify just how special the Great Lakes are was a visit to the Discovery Center in Milwaukee, viewing the Great Lakes exhibit.  Of course I had learned about the lakes in school and had to memorize some of the basic facts but seeing this stunning and thought provoking exhibit really helped put into perspective just how amazing this body of freshwater is and what a precious resource it is. Seeing all the lakes, from an ariel view in a working, live action, interactive model is just breathtaking. For me it took my passion and commitment to protecting these lakes to another level and inspired the brand Fresh Riviera Clothing. Starting in 2013 selling hoodies and tees, with Fresh Riviera designs online. Then opening a retail store in Fish Creek, Door County in 2015 offering relaxed resort/loungewear tees, hoodies... read more

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